GARRETT SOONG | Partner
Garrett Soong is originally from Hawai’i and came to the Beehive State to attend Brigham Young University. After graduation, Garrett worked as an Event Manager for one of Utah’s most premiere catering companies, where he was fortunate to meet and work with many of Utah’s finest vendors. Garrett was able to learn early on his passion for organizing and carrying out events, and planned numerous banquets, proms, dances and donation drives for his high school. In college, he chaired the BYU Lu’au Decorations committee for 4 years and gained valuable experience learning how to maximize a small budget. Garrett enjoys being behind the scenes, and loves seeing his clients’ excitement on their big day!
MATTHEW SERRAO | Partner
Matthew Serrao was born and raised in Aiea, Hawaii. He attended Brigham Young University and studied Recreation Management with an emphasis in Event Planning. He recently received his MBA from Chaminade University while working full-time at the Bishop Museum as the Coordinator for Sales and Events. Matthew has more than 10 years of experience in the event planning industry. His passion is planning community events that bring people together for a common cause.
ALFREDA TSAI | Partner
Alfreda is graduating this April with a Bachelor of Science in Hospitality Management at UVU. Her work experience includes training and account managing at Nuskin Enterprises. She entered the industry as an event coordinator for Culinary Crafts, where she still currently works on the event staff while finishing school. Alfreda grew up in Albany, NY. Some of her fondest memories growing up include sailing, apple picking, and day trips to New York City.
SHERI-ANN EDWARDS | Partner
Sheri-Ann Edwards was born and raised on the island of Maui, Hawai’i. After marrying her husband David, a native Utahn, Sheri-Ann made the big move to the “mainland.” Sheri-Ann graduated from Brigham Young University – Hawai’i and has a background in corporate marketing. She also has experience in floral arranging, wedding cakes, and all things delicate, cute and pretty. Sheri-Ann and David are currently expecting their first child due in February, and already have a name picked out for their little boy: Bradley David.